About Us

Greetings 👋, I’m Li Xia, the founder and Chief Product Officer of Sondar. My journey as a product manager for various B2B products solidified the value of tight customer feedback loops in building great products.

‍I truly believe that product teams must move away from shipping features and adopt an outcome-centric ethos. So, when it comes to supporting this transformation, I couldn't be more thrilled to be building this platform. Sign up today and try Sondar with your own customer data, share your feedback and take part in this movement!

Li Xia

Founder & Chief Product Officer

Former founding team member at Hipcamp. Passionate about building customer centric products.

Reggie James

Founding Accounts Executive

Former founding team member at Beaker & Flint. Helping customers with their challenges.

Maria Oanca

Marketing Manager

Creative digital marketing leader.